About Me.
I solve problems. I like to eliminate the unnecessary in order to create clear, clean, concise and well crafted internal and external communications. I am also passionate about skill sharing and a collaborative work approach in order to achieve premium results.
I think and I make! I also like to have fun in the process.
If you would like to work with me please contact me
on 0421 607 311 or email melfitzgerald@me.com
If you are interested in learning about Graphic Design or Adobe Indesign you can check out my courses here:
Employers :
IOOF
Sydney Community College
AMP
Lavender
Clemenger BBDO
Australian College of Computer Graphics
DDB
Hammond & Thackeray
The Campaign Palace
CLIENTS :
IOOF
AMP
Commonwealth Bank
KPMG
Westpac
Shadforth
Bridges
Plan B
Gatorade
Daewoo
Optus
Telstra
Energy Australia
Hamilton Island
Canon
Nokia
Iku
Time Inc
Diabetes Australia
Pfizer
Merck Sharp and Dohme
Bayer
Oral B
I started my career in the mid 90s working in both healthcare and mainstream advertising where I was taught by the highest standard of industry leaders to craft work on high profile brands including Nokia, Energy Australia, Optus, Daewoo, Gatorade and Hamilton Island.
Freelancing for a period enabled me to dabble in publishing, packaging and corporate design, eventually leading me to make a permanent move into the corporate space where I have worked on Westpac, Commonwealth Bank, KPMG, AMP and now IOOF and it's various brands.
My career in design has also led me to write and teach a number of courses in both graphic design and the relevant software packages. I am a passionate educator with a deep understanding of the software (complex style sheets, greps, master pages), which I love to share in order to improve people's work efficiencies and allowing them to focus on the design itself.
On the side I have a keen interest in photography, art, cooking, camping, travelling and hanging out with my gorgeous pup.
Testimonials
"A truly gifted designer! Mel and I worked together at IOOF for 12 years. During that time, she was instrumental in designing and implementing each of our five key dealer group brands. Mel’s creative genius particularly came to life in our campaigns. She gets it. She captures the brief. She expresses it through her creativity. And she brings it to life through her design. She also takes you on the journey with her.
Mel’s work is of the highest quality in every aspect – creativity, design, style sheet set up and implementation... everything. And, she’s a pleasure to work with.
A truly gifted individual, I look forward to continuing to work with her – in both the corporate world and our own business."
Sarah Pfafflin
Former National Marketing Manager, IOOF Advice
"Mel is a genuinely talented creative that I thoroughly enjoyed working with over the past three years. She always impressed me with her ability to think deeply about any given piece of work – be that typesetting or creative concepts – resulting in designs that not only met the brief and were on brand but were visually amazing as well."
Sara Wakefield
Former National Marketing Communications Manager at IOOF
"Mel delivers. For creative thinking and bringing briefs to life, Mel ensures she understands your objectives and works with you to deliver compelling creative that resonates with the intended audience"
Dominique Ambrogio
Former National Marketing Manager – Platforms and Investments at IOOF